Thursday, November 3, 2011

You can Auction Hotel Rooms



RateGain's online channel management solution – ChannelGain integrates with Cultbay, a solution used by thousands of hotel and travel suppliers to sell their products on eBay. CultBay, Cultuzz's most globally respected solution for selling on eBay, is used by thousands of hotel and travel suppliers to sell their products on an 'Auction' or a 'Buy-it-now' basis.
Using its advanced features, hoteliers can place their rooms on auctions, assign a start price and sell it to the highest bidder. This enables hoteliers to leverage local events; festivals, celebrity shows etc. and offer their rooms on auctions, and optimise the opportunity of increasing their Revenue Per Available Room through higher yields.

I have noticed Marriott and Hilton Brands using this technique to generate higher revenue. Seems like market managers from all the other franchise brands need to stay on top of the news and inform General Managers working for their respective franchises. Overall, good to see innovative ways of selling hotel rooms!

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