I just read an article today that cell phone companies are selling personal data of their users. Fore example, if you wanted to open an book store, you can simply buy a marketing report from major wireless carriers and get an better idea of your target demographic, who are book lovers. If cell phone companies can sell their database, why don't hotels? There are many websites such as infousa.com, salesforce.com, etc, that offer customer mailing lists for the area you target. However, hotels have built in databases for all their clients who have been coming to their properties on a yearly basis. The business travelers are not limited to your market, they travel to different cities on a weekly basis. To say the least, these databases would be much more important to someone who is planning to join the hotel business, than websites that offer millions of contact, but none weeded out for your specific industry. Hotel Management groups who manage several properties in different markets would be primed to sell databases and tap into this lucrative revenue generating business. I would be finding more information on the legality of my suggestions, and working towards it myself. Anyone interested in sharing their thoughts?
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