FastBooking Direct Link debuts with long-time travel and price comparison site partners Google (Google Maps, Google Hotel Finder), TripAdvisor and Trivago. The service is scheduled to extend to Kayak and Wego in Q1 2012 and continue to build momentum over the course of the coming year.
"Direct Link is completely in line with our key promise: increasing hotel direct bookings," says Jean Louis Boss, FastBooking Vice President, Marketing. "Direct Link gives independent hotels and groups critical visibility on travel and price comparison sites when Internet users are searching for accommodations. The hotel benefits from increased traffic on its official website, greater potential for bookings and profit, and the very real advantage of 'owning the relationship' with the customer."
The Direct Link program extends the hotel's brand visibility to a global customer base with high purchasing power.
"Direct Link is completely in line with our key promise: increasing hotel direct bookings," says Jean Louis Boss, FastBooking Vice President, Marketing. "Direct Link gives independent hotels and groups critical visibility on travel and price comparison sites when Internet users are searching for accommodations. The hotel benefits from increased traffic on its official website, greater potential for bookings and profit, and the very real advantage of 'owning the relationship' with the customer."
The Direct Link program extends the hotel's brand visibility to a global customer base with high purchasing power.
Hopefully, we see more and more initiative by hotel companies to direct traffic to their own website. The trendsetter has definitely arrived.
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