Best Western new marketing tactic:Brand USA

The first-ever marketing plan to attract international visitors to the United States—dubbed Brand USA and launched at the World Travel Market in London on Monday—is just the first step of many on the path to America’s greater competiveness in global tourism.

“It’s about experiencing the American Dream. The key for hoteliers is to integrate Brand USA's efforts at every level,” said David Kong, president and CEO of Best Western International, regarding the the organization's new national marketing push. “Every hotel should deliver on the promise of America as a one-of-a-kind, world-class destination, regardless of location or property type.”
Brand USA is both the name of the new campaign as well as the organizing body, which was formely called the Corporation for Travel Promotion.

Future hoteliers will need to adapt to better satisfy a host of hypothetical foreign clients, as well as devising the means to not only convince international guests to choose the United States as their destination, but to also book at one’s own hotel, rather than the competitor down the street