Marriott will join Starwood in allowing guests to post a review on their website. Like Starwood, Marriott will confirm whether a review writer actually stayed in the hotel before publishing the review, eliminating skepticism that a bad review might come from someone looking to undermine a hotel's reputation for whatever reason.
Also like Starwood, Marriott does not plan to offer incentives to customers to write reviews. Tripadvisor allows the general public to write an review on hotels, thus a negative campaign against a particular hotel competitor could do some serios damage. Here is an article about an hotel suing Tripadvisor over accusing her of posting fake reviews.
Also like Starwood, Marriott does not plan to offer incentives to customers to write reviews. Tripadvisor allows the general public to write an review on hotels, thus a negative campaign against a particular hotel competitor could do some serios damage. Here is an article about an hotel suing Tripadvisor over accusing her of posting fake reviews.
Starwood and Marriott have started a great trend, which I hope other hotel companies like Choice International and Wyndham follow. Irrespective of the review being positive or negative, the key here will be qualifying the person who is writing the review.
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