Friday, November 4, 2011

Facebook as a Booking Tool



People can now book through an interface to the hotel booking engine through Facebook. Imagine how easy it would be for them to see a promo that has been posted and take the next step without ever leaving Facebook!
This is an amazing opportunity for independents to have a new promotional and booking source. The price is right — after the widget is developed there are no addtional fees!
However, this wont work unless you are drving Fans and Friends to the site. Many hotels are running contests on their page to increase traffic, create more Fans and keep them returning. The large Franchise organizations are doing this but it is so easy for any hotel to do it.
Use your Facebook page as a marketing tool. Have Fan only offers! It’s FREE and if one strategy doesn’t work — it’s really cheap to try another one.

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