Despite the downward revision of the countries' economic growth forecast, US tour operators predict US travelers will return to Europe in growing numbers. This is the main finding of a new World Tourism Organization (UNWTO)/European Travel Commission (ETC) report on US outbound travel presented at the World Travel Market with the support of the European Tour Operators Association (ETOA) (London, UK, 8 November 2011).
The report offers reassuring insights into the US outbound market, indicating that in spite of the downward revision of national economic growth forecast, US travelers will gradually return to Europe in growing numbers (detailed overview of some of the main findings follows this release).
"Although the industry's focus has turned towards emerging markets like the BRIC countries, we should not forget Europe's most significant market, the USA," said Petra Hedorfer, ETC President. "In 2010, Europe attracted 11 million US citizens, a figure expected to rise in the future. It is therefore our duty to strengthen Europe's image as an exciting and dynamic destination in spite of economic turmoil and changing consumer interests."
Research also shows that "although US travelers to Europe tend to be more financially resilient than many, they are still keen on finding value for money at every turn."
The report offers reassuring insights into the US outbound market, indicating that in spite of the downward revision of national economic growth forecast, US travelers will gradually return to Europe in growing numbers (detailed overview of some of the main findings follows this release).
"Although the industry's focus has turned towards emerging markets like the BRIC countries, we should not forget Europe's most significant market, the USA," said Petra Hedorfer, ETC President. "In 2010, Europe attracted 11 million US citizens, a figure expected to rise in the future. It is therefore our duty to strengthen Europe's image as an exciting and dynamic destination in spite of economic turmoil and changing consumer interests."
Research also shows that "although US travelers to Europe tend to be more financially resilient than many, they are still keen on finding value for money at every turn."
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