"We have seen success with the introduction of the Motel 6 App for iPhone, with over 25,000 downloads since its launch in June," said Jim Amorosia, CEO of Motel 6 and Studio 6. "Given Android's market share dominance in mobile app downloads and high penetration among Motel 6 guests, we have very positive expectations for the new Motel 6 app in both download volume and revenue generation."
The Motel 6 app for Android uses the smartphone's built-in GPS to locate the closest location available and can also search locations by city, state, or airport code. Once the Motel 6 location is identified, the Motel 6 App provides guests with specific information about amenities, brand policies, property images and daily rates and enables guests to book rooms seamlessly on their smartphones.
In my opinion, Motel 6 is not a motel best known for its cleaniliness, therefore should concentrate more on making their hotels adequate for guests looking for a clean fresh room to stay in. Using technology to market their product is a good idea, pending they place pressure on their properties to consistently improvise their product, generating better reviews.
The Motel 6 app for Android uses the smartphone's built-in GPS to locate the closest location available and can also search locations by city, state, or airport code. Once the Motel 6 location is identified, the Motel 6 App provides guests with specific information about amenities, brand policies, property images and daily rates and enables guests to book rooms seamlessly on their smartphones.
In my opinion, Motel 6 is not a motel best known for its cleaniliness, therefore should concentrate more on making their hotels adequate for guests looking for a clean fresh room to stay in. Using technology to market their product is a good idea, pending they place pressure on their properties to consistently improvise their product, generating better reviews.
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