Monday, November 28, 2011

Natural Disasters help or kill hotel sales?


Category-3 hurricane on the East Coast would impact the business travel industry. The results can be applied to any significant weather event that leads to widespread shutdowns and canceled travel plans, such as East Coast snowstorms.
Business travel is a major driving force in the economy and disruptions in business travel will have wide-ranging repercussions. In this situation, business travel would initially lose about 514,000 trips and $606 million in spending due to storm related cancellations.
"Hurricane Irene was a major wake-up call for the business travel community," said Joe Bates, GBTA Foundation senior director of research. "The impacts of a more severe East Coast storm of any kind may be frightening to contemplate, but vital to consider. Corporate travel programs must be prepared to deal with the monumentally disruptive impact of a storm like this, and all players in the travel industry, including airlines, hotels, and airports, need to build this kind of thinking into their contingency planning activities.
While, hotels would lose business travel, they would more than recover their revenue with hurricane evacuees. I believe it evens out. What do you think?

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