Marriott International said it has signed a multi-year deal making it the exclusive lodging category sponsor of the NFL and its Courtyard by Marriott brand the “official hotel sponsor of the NFL.” With Marriott being one of the most recognized faces in the hospitality industry, it is just fitting that it partners up with the NFL, which is the most successful sporting league in the USA. NFL has a huge fan following that ranges from business to leisure travelers, and with this new partnership, they will be closer to the game than ever. Marriott has once again proved that it resides at the top of the hospitality spectrum by engaging in strategic partnerships with successful enterprises like the NFL. Courtyard, generally considered for its focus on the weekday business traveler, now opens up new doors for itself to enter the leisure weekend market with this deal. Most games are played on Sunday. Lets see how the competition responds to this development
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