InterContinental Hotels Group PLC Wednesday said it will launch a new upscale hotel chain in China in the next six months and eventually export the brand across the booming economies of Asia Pacific as it strives to become the operator of choice for increasingly wealthy Chinese travellers at home and abroad.
In an interview with Dow Jones Newswires, Jan Smits, chief executive of the Asia, Middle East & Africa operations, also said the outlook for the hotel industry in his region continues to show positive growth indicators, even as economists and investors are concerned that macro-economic weakness in key Western markets, including the ongoing sovereign debt crisis in Europe, will spill over into emerging countries of the East. Will wait to see what the new brand name will be.
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